How do we
streamline our operations? What's our best hope for something new?
We see our competitors gaining on us. Our products are
ok- but we've not updated them in years. We need to improve the design and
function. We need to be able to differentiate our product from our
Potential Solutions: Style is not an
afterthought- it needs to be built in. Survey customers to see what
wants/needs currently obtain.
Issue 2: Product Integrity
It's not clear we are using the best choices in raw
materials. Why are we having failures in the field? How can we lower
Potential Solutions: Compare the
specifications for competing suppliers. Do a competitive analysis on your