Recommended Books

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Last updated:  28 June 2016

The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up

The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Their Way has a title that says it all.  Norm Brodsky has been writing for Inc. magazine forever and is a serial entrepreneur.  The books demonstrates the mindset of successful  entrepreneurs and identifies the mindset that helps them solve problems, spot opportunities, and lead their ventures to success.
Robert F. Brands provides a series of 10 rules to insure that enterprises maintain creativity and innovate on a continuous basis.  His 10 rules use the mnemonic device of INNOVATION to help one keep them in mind.
Like MIT, PARC (Xerox), Bell Labs, and IBM, this agency of the Pentagon develops highly sophisticated products and processes for the military- with utility for civilians.  And, like with NASA, DARPA’s inventions has made our lives better and richer.  The Department of Mad Scientists gives us a first hand look at how and what DARPA does. 


This book, the Ultimate Question, says that we only need to know if someone would recommend our service or product to a friend or colleague.  It stresses that we should seek profits only from those things that satisfy customers.  If we seek profits from any old sale, we lose the customer and will slowly wither at the vine.The Washington Post called this book ” a keeper”.

Wargaming is an exercise used by military leaders to determine scenarios for various events with the probable outcomes.  This book aims to cultivate that technique for business leaders to help them anticipate and crush the competition.  Mark Herman (Booz Allen master) gets help from two other authors to expound on the process in detail. 

I had the opportunity to meet Dr. Adizes about two decades ago.   While this book is fairly old, its salient analysis of corporate growth cycles is critical for managing enterprises of all sizes.  I have heard venture capitalists use similar analyses describing the management structure needs for their investments and been on boards who were trying to pin down the requirements for new or existing management of the enterprise. 

The changes in the social contract between business and its employees, between business and its local communities has led to the decimation of the Middle Class. And, it affords business the ability to make society as a whole to subsidize its employees, as they lower the wages paid below subsistence (and overpay their executives at the employees expense).

Suzy Welch 10 10 10

Any choice you make -any decision -will benefit from 10-10-10.  Are our decisions the right ones? Or are we being governed, time and time again, and against our best intentions, by the demands of the moment?  10-10-10 provides you a concept to get control of your life- home, work, love…: What are the consequences of my decision in 10 minutes? In 10 months? And in 10 years? This concept started out as a magazine article in O (Oprah)- and the book fleshes it out a little (with a lot of stories to amplify). The article in O may be enough to get you started…

The key facts that small (less than 99 full-time employees) businesses need to know to assure they are in compliance with the Affordable Care Act (Obamacare).   Facts- not inuendo.

Yes, this is a book about babies.  But, it’s really a book about how babies, think, create, learn, and grow.  Why not read this book and learn how you can become creative, thinking outside the box?

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