I had my post all picked out today. (Actually, I generally have four or five of them saved, ready to be posted on a given day). But, today, I was moved by a blog I read. And, I was compelled to tell you the story- so that Cary’s knowledge can help you, too.
If you have been involved in developing new products, you know that prototyping can be an expensive and extensive process. You need a great industrial designer and/or a talented craftsman. Even then, the prototype may not provide you the wherewithal to run various tests.
You’ve heard me (drone, rant, speechify) about the need for vision, mission, and goals for every enterprise and every individual. And, I also believe in branding- but, that’s less important for small firms than delivering what is expected (or more) every time. We- that’s you, me, and everyone else need to make our efforts into a religion, a belief, an “ISM”- Integrity, Simplify, and Magnify.