The job of the entrepreneur and the CEO are similar.  They are both charged with energizing their team, keeping them honed to the mission, and to insure the growth and success of their firms.

Yet, too many of these folks fail to recognize that revenue growth is nice- but it’s net profit growth that counts most of all. Because who really cares if you grow your business 100% or more a year if your net profits for that growth barely register in the teens?  (Sorry, INC500- that’s why I disagree with your premise about fastest growing small businesses.)

How do you do that?  Start with a simple mission statement and a crystal clear value proposition.  Every potential customer or client must understand what it is you are offering and why what you provide is better than your competitors.  And, that vision/mission must be uniform across your websites, your blogs, your social media- in short, every interaction your firm provides.

And, that means you need KPI- key performance indicators.  Because you have to monitor your progress to your goals- and the ability of your prospects to discern your value.  And, while we’re at it, you want to include employee data and customer data in these measurements, to make sure your whole operation is operating in top form.

Because if you are not- you need to disrupt your practice and get it to where it needs to be.  And, to be honest, you need to monitor the entire marketplace- even the edges, to discern what other firms may be doing to disrupt you- and have plans ready to capitalize on their changes to your advantage. And, figure out what new vistas can be brought into your universe, to keep  your business vital and strong.

Which means that your staff needs continual training and information to help you garner these footholds. And, those team members that don’t seem to be helping your cause- because they don’t get the nuance or just can’t be among your top performers- need special evaluation and assistance.  Because if they persist in being the laggards, it may be time to help them find employment elsewhere.

You can’t make your objectives if everyone is not on board with the program and the mission- starting with top down- and if you’re big enough- from the bottom up.

Oh, and remember- we never acquire all the knowledge we need to make perfect decisions- so make the best ones you can and adjust as new information is obtained.   Success comes to the nimble that execute the plan – and its modifications.

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