Back in 2000, it was time for a new car. And, as I had been doing for decades, I had a Chrysler on order. Ever since 1975, my car choice had been Chrysler products. (I even had a car leasing company that provided only the Chrysler family of products to clients.)
Except that Mercedes Benz had just bought the Chrysler Corporation. Right before the delivery of my car.
Continue reading That’s a Buick?
As the CEO of a product company, I knew that our product’s image was vital. But even then (this was 30 years ago), I knew that the customer (those that paid and those that used- in our case they were two separate populations) interactions were also crucial components for our success.
We all want our brands to be foremost in our client/customer’s eyes- even more so for potential new adherents! Given the plethora of information (or at least the belief that we are being overloaded with messages)- it takes more consideration of our actions (and follow-through) to meet the market’s rising expectations.
Continue reading 21st Century Brand Images
I am sure this will amaze you as much as it did I. Naproxen- the over the counter drug sold by (almost) everybody and their grandmother- is different from different vendors. Besides being sold as generic Naproxen, it is also sold under various “brand” names- Aleve, Naprelan, Naprosyn, Anaprox, Apronax.
Continue reading Is this BRAND really different?
Continue reading Our choice of branded objects provides self-affirmation
