You know those overnight sensations that take decades to become so? Well, that’s what we are going to talk about today. Moreover, it’s going to involve two things near and dear to my heart- Israel and chemical engineering!
I normally don’t post on holidays- but this is an exception I will make. Because I think this holiday needs a lot more “oomph”.
What motivates us? Are we internally (aka, intrinsically) driven or extrinsically (aka, instrumentally) driven? Or maybe both?
Continue reading Drive. More may be worse.
So, my friends Ann Mullen (who kept me apprised of the blog) and Jaco Grobbolaar discussed neuromarketing last week. The premise of Jaco’s blog was that we can’t trust what people say- since they often do other than what they indicate to marketers (and others). So, marketers are looking to see (literally) more of how we think. The goal is to discern how our brain really is responding to those marketing approaches- and hone in on the best ones.
Continue reading Neuromarketing- a response.
Leadership requires someone who can lead- and at least one person who can follow. It does not require exhortation. It requires someone with a vision, a goal, and a direction- and the ability to communicate that vision so that others feel compelled to join in the quest.
Continue reading Com-mu-ni-ca-tion (a useful definition)
We began working with smaller companies almost 40 years ago. But, back then, our efforts were exclusively aimed at developing new products these companies could manufacture, market, and sell. (We also worked with much larger firms, developing new products, processes and manufacturing schema.) But, many of our smaller clients ran into problems. Not with the technical matters, but with their management and financial affairs. So, we decided to begin working with these firms to help shore up their capabilities in these areas so their great products wouldn’t wither and die because the other parts of the company were sick.
Obviously, if you are just starting out, you need to determine the legal form under which you want to operate. Should you remain a sole proprietor or partnership? Or become incorporated/form an LLC? Each has their own tax situation- some pay corporate taxes (and then you must pay taxes on the money you take out of the company), others pass along profits to you directly, and still others let you allocate profits and losses among partners. Choosing the right entity is a critical consideration.
Continue reading Lisa Brandel brings universality to the concept of Shiva
Continue reading Business Plans and Diet Regimens- yup, they’re about the same!
The economy has turned- or has it? People are spending- or are they? With all of these turbulent thoughts, how do you make sure your company is on an even keel- or improving?
Continue reading Forget Ready, Fire, Aim- that’s old school!