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Bottoms Up?

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A long time ago (more than 3 decades by now), we worked on a crash project to bring a colon lavage preparation (this is a concoction that clears out one’s bowels) to the market. At the time, the risk of death from bowel surgery was unacceptably high. And, the chance of having the patient develop an infection resulting from the surgery was almost certain. The goal of this new product was to cut those situations close to zero.

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