I’ve often spoken and written about innovation- how a novel device, drug, or product builds upon the development and findings of others. Let’s consider the genesis of one new commercial (actually, a toy) product that will, in my opinion, change healthcare dramatically over the next decade or so.
Continue reading Some Toys are Way More Than Toys!
Drs. Tellis and Sood (USC and Emery University, respectively) discuss the need for management to choose and back the “”right” technology to grow their business. Their premise is that management often fails to discern among different levels of technology (and, therefore, miss the boat); it believes in the orderly path for technology development (as opposed to random path); and, management feels  that consumer taste is directed by whim (but, the authors correctly state this is untrue- consumers are motivated by existing innovation and changes).
Continue reading Find the RIGHT Technology to Grow Your Business