So, on my father’s birthday, I spoke about positioning. And, Jack Trout. And, branding.
I’ll bet there isn’t one of you who doesn’t know that I’m a techie. I’ve been devoted to science and technology- and FACTS- since I was a tyke. I knew I’d be a ChemE by the time I was 8 and was just as certain I’d effect major changes to the field of dialysis. I’ve been lucky enough to dabble in water treatment, water reuse, air treatment, microbial conversion of hazardous materials, pharmaceutical development, medical instrumentation, genetic manipulation, food production…. OK. You get the idea.
Most of you know that I am a ChemE. (I am lots of other things, but I have wanted to be a ChemE since I’ve been a tyke and I approach almost everything I do using the mindset of this discipline.)
Uh-oh. We thought it was bad enough that criminals could hack into our cars and planes. We knew that these computers we love to play while we drive or fly had downsides. But, we forgot to account for the fact that our car alarms and ignition devices are also controlled by these electronic units.