Just because our government seemingly has no clue that infrastructure is critical, does not mean that business doesn’t. And, they are getting fed up with the inaction. Because, despite the hoopla from the last election, business knows that they don’t do it alone. Their profits rely upon telephones that work, roads that let trucks move, electric power transmission lines that can’t be hacked by terrorists- or just plain crazies.
Which is why the National Association of Manufacturers wants Congress to get off it’s … and finally pass some infrastructure deals. To the tune of $ 100 billion a year more than we’ve done recently (since 2008). To bring our public transit, waterways, aviation, water plants, waterways, and ports up to snuff.
Which is why Coca-Cola has hooked up with the World Wildlife Foundation (WWF). The mission of WWF is nature conservation and maintianing our resources for people AND wildlife. That means water. And, Coke knows that if our water supply disappears or is jeopardized, they are simply out of business. (What? You didn’t know that every bottle of pop is 99% water? And, that doesn’t include the fact that to make a plastic bottle or a can even more water is needed.)
So, Coke has provided $ 24 million (2007-8) to WWF for projects that would advance both WWF and Coke interests- from river-basin conservation to climate to supply-chain water usage, and the manufacturing-water nexus, among them. And, now that total is to hit $ 66 to include freshwater issues through 2020.
That is called strategic business intitiative confluence between Coke and WWF. Which, given what we’ve talked about for the past two blogs is pretty critical if you consider water preservation vital to your core principles. Which clearly is true for both Coke and the WWF.
But, it’s something our government should be doing each and every day.
Well said ! I need to read more of you
Denise recently posted..Oven Roasted Cauliflower
Thank you so much for your comment….and especially for your visit, Denise. I’m honored.