With the fiscal (cliff, bump, curve, impediment) approaching, everyone is writing about how this will affect (investing, jobs, taxes, mortgages, home building, charity). I figured that gave me the right to write (had to use that one) about their crazy thoughts. The chart that is seen right below is the one that forced me to respond.
Rates and Image
When we setup our first consulting firm, we had long discussions about rates and collections. These are not idle issues- and they are related. Having a written plan makes it easier to deal with problems when (not if) they arise. To do this properly, we had to understand our market. Were we going to be a local entity, a national entity, or an international one? And, if we were to offer our services internationally, would there be different prices for different regions? Who would be our typical client- and would it be the same in different regions? We eventually decided to start nationally and then expand to international vistas. ((OK, so we were more than a little cocky. And, that change in market focus- it turned out to be less than 18 months, when our first international client approached us.) And, we decided that our fees would not be based upon geographical region, but upon the financial size of the client. (This was a pretty radical decision back in the 70’s.) While we offered the same quality of service to all, we wanted to have the chance to be more involved in more aspects of the projects, which would typically occur with the smaller firms- and a lower pricing wouldn’t hurt our chances, either. This was before the age of websites- or we would have developed one right away. But, we did develop a logo, prepare our business cards, brochures, and secure office space immediately. And, while we were reluctant, we did elect to buy furnishings that would last at least a decade and fit the image we chose for our logo. Our logo was big and bold- certainly novel at the time. And, we wanted visitors to our office to develop that same feel- knowing they were in the office of a firm that took interest in their firms, would develop bold products and stances for their needs, but always deliver solutions with substance. That was an expensive choice, but one we felt was necessary to obtain our “ideal” clients. Would you expect to obtain a fine meal if you visited a restaurant whose furnishings were chipped plastic and school house seats- or one with clean tablecloths, decked with silverware, and plush seating? Continue reading Rates and Image
Snow Job?
So, I was reading the Wall Street Journal. An article by John McKinnon. It was to explain a plan developed by Martin Feldstein (Harvard University, Chairman of Council of Economic Advisors under President Reagan), that “demonstrated” how a plan (now espoused by Speaker of the House John Boehner) to limit tax breaks would actually raise revenue. Except that the “sample data” was as realistic as having a jet plane land on my driveway.
Stem Cell Hopes
There’s been all kinds of controversy with stem cells. Not that they are or are not safe, but because virtually the entire science has been engulfed by the “Right to Life” movement and their anti-abortion crusades. Which means that ill patients are being deprived of the potential for treatment via stem-cell derived solutions. Which makes this news very interesting.
Kool-Aid Thinking
I admit it. I consider myself pretty smart. OK, wickedly smart. But, that does not mean I’m infallible. Nor does it mean that I know everything (even if I try to do so).
Inspired Blog Award
Flu virus and diabetes
Earlier this week, I talked about how the flu vaccine is useful in lowering our cardiac risk. Today, we’ll examine its relationship to diabetes.
Patent Protection?
I need to acknowledge two dear friends today. Tor Constantino (www.thedailyretort.com) and Stuart Nager (www.openingofdoors.wordpress.com) who are responsible for today’s post. Actually, they advised me that another post that I had scheduled for today, the Rosh Chodesh of Tevet, was not appropriate for my readers. I thank them for their honesty, advice, and friendship.
Grapefruit Juice- not so fast…
“Are you crazy? You can’t have that grapefruit! It will interact with your drugs…” Yup! that’s what I hear at home when I cut up a grapefruit to enjoy its succulent acidity. I can pass on oranges, but grapefruits and pineapples are for me.
Make it autonomous
So, I haven’t decided if this is about multi-tasking (time-slicing) or practicing… Because, if we don’t hone our abilities to perform functions to perfection, then our ability to do multiple things nearly simultaneously fails miserably.