Your new product is ready- but, you don’t have enough money to bring it to market. Do you search for angels? venture capital? crowdsource? That last choice is the new one, the one made possible by the Jobs Act (reported here), where you convince folks (typically LOTS of folks) to provide you with a small amount of money (each, but it should be lots in total). Typically, those folks want something in return. There are internet sites that makes crowdsourcing all possible. Kickstarter, Indiegogo, AngelList are three such sites.