Creativity is at least half due to an inherited trait. Given that fact, you want to hire creative folks, since that gives you better odds to having creative new ideas within your organization. But, being creative does not mean the creative one can convert those ideas into a useful product or service. So, is there really an advantage in hiring those creative types? After all, it’s not like you can call me up tomorrow and say “Can you have that creative new invention for me by 12 noon? I need it for my press conference.”
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