We’ve spoken now for a few days about brand equity (Here is part 1 and this is part 2.) The problem is that most of us think its value is far greater than we’ve truly earned. And, when we see evidence to the contrary, we often discount it.
Tag Archives: brand equity
Brand Equity Redux
Brand Equity
As the CEO of a product company, I knew that our product’s image was vital. But even then (this was 30 years ago), I knew that the customer (those that paid and those that used- in our case they were two separate populations) interactions were also crucial components for our success.