Branding. Get your social accounts to mesh with the image you want clients to envision your offering. All this sounds new.
Continue reading Jack Trout. His legacy will endure.
So, I’m going to try something new. After all, today IS the first business day of 2017.
Many of you have read (maybe even downloaded) my (now dated) paper about pricing. Or, you might have gone to our website to request the 2012 revision.
Continue reading Pricing is an Art
I admit it. I hardly travel nowadays. Oh, don’t get too excited. My comparison is from 20 and 30 years ago, when I commuted from Charlottesville (Virginia) to Long Beach (California) – 3 to 4 times a week. And, I went to Atlanta once every other week. And, New York twice a month. Taiwan once a month. Paris once a month. Milwaukee, Kansas City, Corpus Christi, and Dallas once a week. And, about 5 more trips a quarter.
Continue reading It’s Time for Regulatory Action
