After what you’ve been reading in the papers and hearing on TV- and yesterday’s blog post– it should not surprise you that ½ (or more) of American citizens don’t trust the quality of their tap water. It’s why the bottled water business is so profitable. (Of course, when you consider that Pepsi and Coke sell you bottled water for the same price that they sell you pop- and pop sales require them to add in coloring and flavoring and for bottled water they don’t- you should not be surprised about that either.)