Tag Archives: EEG

Neuromarketing- a response.

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So, my friends Ann Mullen (who kept me apprised of the blog) and Jaco Grobbolaar discussed neuromarketing last week.  The premise of Jaco’s blog was that we can’t trust what people say- since they often do other than what they indicate to marketers (and others).  So, marketers are looking to see (literally) more of how we think. The goal is to discern how our brain really is responding to those marketing approaches- and hone in on the best ones.

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Are you asleep? Or are you awake? Or- are you both?

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So, many of you know that I sleep 3 hours a night.  No, I don’t sleep during the day.  (OK, put me in a boring lecture and I am out faster than you can say “boo”.)  And, there was a recent Wall Street Journal article that made me feel better.  Dr. Chris Jones of the University of Utah (and Dr. Fu of UC San Francisco) have been running a study (actually checking folks genetic code)  about folks who thrive on 3 hours of sleep. The problem is that while many people think they need little sleep- but only 5% of those who do so think, really meet this criterion.  It turns out only a select few (elite?) can survive healthily on such a regimen, about 1-3% of the total population.  The short-sleepers are night owls and early birds.  (Yes, they, like I, burn the candle at both ends.) We short-sleepers are also energetic, outgoing, optimistic and ambitious. (I clearly include myself in this “elite” group.)  Moreover, this practice (habit?) starts when we are kids and runs in families.  (Until my dad was dying, he was like that.  My grandmother as well.)

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