So, I know y’all are used to getting bombarded with donation requests from Thanksgiving to Christmas. But, given the fact that my religion celebrates the New Year (Rosh Hashana) in September, this is when my mailbox overflows with solicitations.
This question comes up about once every six months. A client arrives at our door and wants help. They are overwhelmed with debt. Sometimes, it’s because they have this business that is not performing as they hoped/wanted/expected (often, because they need the structure and systems to make it so), other times because of an accident or a sudden illness. But, no matter what the cause, we need to work together to make the situation tenable.
I have written many times about pricing and how difficult it is to really determine the “best price”. As a matter of fact, that new firm I told you about is dealing with that issue right now. If we price our product too high, sales are cut- and while the margins can be fantastic, we don’t sell enough to be profitable. If we price the product too low, we need to sell millions to make enough money. (Besides the fact that one would be leaving significant funds “on the table”.)