By the time this is posted, the baseball season will be virtually over. OK. There will be playoffs and the World Series. But, to anyone but the lamest, the season for the Philadelphia Phillies will be long over.
Continue reading In the blink of an eye?
I’ve written about meta-analyses before. In particular, it’s an interesting method to examine medical data from diverse studies. It’s not something new. (It’s been around for almost 1000 years, clearly using the existent statistics.) The trick is that you need large studies to be linking together, or the results get to be too limited in value.
Continue reading Art Appreciation
So, it turns out that at least some of us are turned out to help others. fMRI (functional magnetic resonance imaging) is being used to prove that fact. But, the goal of most of the studies has not been to see if we are generous to a fault, but to determine how (if?) we can help folks who lack empathy or want to improve on their generosity.
So, my friends Ann Mullen (who kept me apprised of the blog) and Jaco Grobbolaar discussed neuromarketing last week. The premise of Jaco’s blog was that we can’t trust what people say- since they often do other than what they indicate to marketers (and others). So, marketers are looking to see (literally) more of how we think. The goal is to discern how our brain really is responding to those marketing approaches- and hone in on the best ones.
Continue reading Neuromarketing- a response.
As you know, lie detectors are not valid in courts of law. And, as I’ve written, “the law is not science”; we know that there are more than subtle issues at stake. Just because you didn’t lie doesn’t mean you are telling the truth. You may not know the true facts or you could just be mistaken.
Continue reading fMRI in a court of law?
Dr. Zoran Josipovic, a research neuroscientist and adjunct professor at New York University, has been examining the rearranging of brains for about 3 years now. What is more unusual about the study is that his study subjects are Buddhist nuns and monks. 
Continue reading How our brain works…and meditation shows the way
As we have reported before (three different times), the use of functional Magnetic Resonance Imaging (fMRI) is being used in more studies of the brain. At the recent annual meeting of the American Society for Reproductive Medicine (Denver), two different papers examined women’s sexual desires and emotional responses.
Continue reading fMRI Analysis Provides Insight into Women’s Sexual Desires and Emotional Responses
Can we really read people’s dreams? Sorry, in spite of what Cobb says, we can’t do it- yet. (I am not telling you not to see Inception; I think the movie is among the most intelligent I have seen.) But, scientists are working on it. Here are some of the approaches being taken.
Continue reading Can your read my mind? Can you see my dreams?
