Branding. Get your social accounts to mesh with the image you want clients to envision your offering. All this sounds new.
Continue reading Jack Trout. His legacy will endure.
Back in 2000, it was time for a new car. And, as I had been doing for decades, I had a Chrysler on order. Ever since 1975, my car choice had been Chrysler products. (I even had a car leasing company that provided only the Chrysler family of products to clients.)
Except that Mercedes Benz had just bought the Chrysler Corporation. Right before the delivery of my car.
Continue reading That’s a Buick?
I admit it. I’ve been guilty of this. And, I should know better! But, like that famous Michael Jackson song- I’m looking at the man in the mirror- and I’m changing…
So, my friends Ann Mullen (who kept me apprised of the blog) and Jaco Grobbolaar discussed neuromarketing last week. The premise of Jaco’s blog was that we can’t trust what people say- since they often do other than what they indicate to marketers (and others). So, marketers are looking to see (literally) more of how we think. The goal is to discern how our brain really is responding to those marketing approaches- and hone in on the best ones.
Continue reading Neuromarketing- a response.
I was reading some ideas from a law blog recently as to what these lawyers were doing now that a lot of their clients are disappearing. Some of these losses were attributed to the downturn in the economy, others to the retirement of their rainmakers, and others gave (or had) no clue as to the reasons. But, I did find some great ideas I thought I’d pass on- because these work for more than just lawyers. More importantly- they are the things we all should be doing…OFTEN!
Let’s consider this. You call up your advisor and he immediately asks how was your wife’s birthday. He knows the names of your children. He knows your birthday- and may even know your anniversary. (Damn. He won’t tell his wife that- he can’t even remember that date.) He listens to your story, asks a few questions, and provides some recommendations. He asks if you want him to call you back in a week or two to follow up- or would you like some assistance in this effort. An eMail arrives within a day summarizing this call.
Continue reading It’s that little bit extra…
I lost a client today. No, this loss won’t really affect our bottom line. (OK, everything affects your bottom line, but this client contributed less than 0.0X% to our gross.) But, that’s not the point. I lost a client today. It’s personal. It’s because of something I did not do- not even something I did. Something I thought was helping the client- but obviously, I was wrong. Continue reading I thought everything was just right…
So, you’re taking the plunge in 2012. You will go off on your own. At the very least, you’ll be a solopreneur- but you may have aspirations to start a true enterprise and, therefore, become an entrepreneur. It’s not just a a business plan and a rolodex, you’ll need, however.
Continue reading Taking the plunge? Insure success!
We are going to try something new today. There is no music, but there is audio. Just a PowerPoint presentation. Please let me know if you like it. Thanks!
Continue reading Shhh! We’re going to share some secrets today!
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