I have written many times about pricing and how difficult it is to really determine the “best price”. As a matter of fact, that new firm I told you about is dealing with that issue right now. If we price our product too high, sales are cut- and while the margins can be fantastic, we don’t sell enough to be profitable. If we price the product too low, we need to sell millions to make enough money. (Besides the fact that one would be leaving significant funds “on the table”.)
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