Uncategorized Dichotomy April 9, 2015 Roy A. Ackerman, Ph.D., E.A. 2 Comments We’ve spoken now for a few days about brand equity (Here is part 1 and this is part 2.) The problem is that most of us think its value is far greater than we’ve truly earned. And, when we see evidence to the contrary, we often discount it. Continue reading Dichotomy → Share this: