I had a meeting the other day with a very talented musician. He’s been preparing a brand new album and he wants to begin operating as a real business.
I am not trying to sound the Doomsday Machine. Our economy is picking up. Corporations are raising their low-end employee’s wages. (Don’t get too excited. They are not doing this for benevolent reasons. They are having a tough time keeping their low-end employees, because jobs are now more available.) But, we still are not coming out with a plethora of new products.
Your new product is ready- but, you don’t have enough money to bring it to market. Do you search for angels? venture capital? crowdsource? That last choice is the new one, the one made possible by the Jobs Act (reported here), where you convince folks (typically LOTS of folks) to provide you with a small amount of money (each, but it should be lots in total). Typically, those folks want something in return. There are internet sites that makes crowdsourcing all possible. Kickstarter, Indiegogo, AngelList are three such sites.