Many of you know we work with many law firms to grow their business and streamline their operations. And, we just were asked by one of them to examine their marketing efforts, which seem to be falling short. (Yes, that’s what they said… They did not ask us to change them or improve them- just make them look better. But, that’s a topic for a different day’s post.) [Hey, don’t leave just because you are not lawyers. Everything here pretty much applies to you, too! Just change LAWYER or LAW to your business segment.]