We Are All Startups, Now

The world as we know it has changed.  That part is absolutely true.  More so than after 9-11, when many of us thought the same thing.  Because this time, it’s not just America that has been hit- but the world.  And, it’s still hitting the world- and will be doing so for a while.

Which means it’s time to rethink what we do.

According to Dr. Adizes, a world-renowned advisor regarding business formations and their demise, the trajectory of our businesses is not a straight line- it’s a series of arcs.  It is the goal (and the job) of the business leader to extend the arc (as long as it’s on the upward direction) as long as possible.  (Think of this as the opposite of flattening the curve!)

And, somewhere between 15 February 2020 and 15 March 2020, our trajectories stopped.  We were quarantined.  Our businesses by and large were shut down. To finally get a chance to re-open now.

But, our business models, our logistical systems, our employees- everything has been shifted.  We must re-establish trust- with our employees, with our suppliers, with our customers.  Which means we are all startups now.

This almost 1/2 hour seminar will help you focus on what you need to do to force your trajectory upward- to become cash rich and profitable.  All seminar attendees get to ask one or two questions of Dr. Ackerman (via eMail) to help focus their re-opening activities.